This is one of the many food posters from the World War I era, specifically representing the founding principles of the U.S. Food Administration in 1917. The objectives stated almost a century ago are worth revisiting: “Assure the supply, distribution, and conservation of food during the war, facilitate transportation of food and prevent monopolies and hoarding, and maintain governmental power over foods by using voluntary agreements and a licensing system” (archives.gov). Cory Bernat co-curated an exhibit at the Smithsonian called “FOOD: Transforming the American Table 1950-2000”, part of which was inspired by a collection of food posters spanning through World War I and II. When asked what kind of messages the government was sending, Bernat clarifies that “most of them are not really about food – they’re about behavior modification” (Smithsonian.com).
I wanted to start this weekend off with a bit of thought provocation. Halloween has now begun – cue the sugar headaches. As we move closer toward the holiday season, it’s important to focus outside the immediate instinct to overindulge. These words above may have been written an entire century ago, but they’re just as critical today. Spend a few extra minutes planning out that grocery list and don’t feel as though you need to buy everything you can possibly think of at once! Shopping in smaller increments will drastically reduce your waste (and your bill).
That being said, please DO enjoy your sweets & treats!
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